Google is the biggest, most widely used search engine in the World. Of course they make a lot of Money. But what is less obvious, is that a lot of people use Google as a tool to make money from Google. Many people and businesses are already using Google to leverage their business and make money online. Google has 3 different ways to get more traffic and make money online.
Of the three ways people use Google for money, Google Adwords (or PPC) is the quickest way to get immediate traffic to ones website(s). Google Adwords is pretty simple. An advertiser selects keywords to bid on (based on what their prospective customers might search for with Google), each time those keywords are searched, the advertisers ad will display under the ads section of the search results (right side), each time that ad is clicked, the advertiser pays Google. I am sure you know Google makes A LOT of money. Their adwords program (PPC) is the source of most of this fortune. A marketer that implements Google Adwords well, can realize HUGE return on investment. Done poorly, a marketer can easily spend money and see no return. So it is important to understand your market, your target keywords and the Adwords system before setting up your first campaign. Google Adwords, or Pay Per Click (PPC), can be used to increase traffic to your existing ecommerce store or to a site promoting affilaite products. You would be surprised how much money some people make using Google Adwords (or PPC).
Probably one of the most familiar programs of Googles is their Adsense program. With Google Adsense, Google Pays you directly. To use Google Adsense, you must place a code (you get from Google) on your site that allows Google to display ads relevant to the content of your site(s). Each time one of your site visitors clicks one of these ads, it generates money for you. There is a lot of sites selling Adsense ready websites, complete with content and all. In my opinion, these are scams, simply because Google will ‘see’ these sites, label them as duplicate and bury them deep in the search results, meaning very little organic traffic. The reality is that your site must be unique and content rich and have steady high traffic to make money from Google Adssense. There are many sites that do very well with Google Adsense, such as About.com and many Wiki style sites.
But the Golden Carrot of Internet Marketing is Organic traffic. Organic traffic is when a person comes to your site via Google (or other) search results. Someone typed a Keyword that Google recognized as relevant to your site, your site ranks well with Google, so your site is listed near to top on the first page of Google. You can get a HUGE stream of steady traffic, if you have your site listed on the first page of Google search results. It takes some strategy and time to get your site on the first page, but it is easier than you might think. The specific things you must do to optimize your website to show on the first page of Google search results is refered to as Search Engine Optimization, or SEO. An interesting point to note is that most websites are not SEO optimized. The advantage of this for you is that you can, with the application of SEO tactics, get your site listed on the first page of Google search results for many high volume keywords. Organic traffic is amazing, it is free, it can come in mass volumes and it can make you money from Google 24 hours a day.